It's a very tough call. The perception and rightly so is that new new Apple Tablet due in all likelihood to be presented on jan. 26 is a Kindle killer. That's why Apple up huge today and AMZN down. With the high PE ratio in AMZN, I'd rather buy Apple at 209 than AMZN at 139. I'm afraid of a big sell off in AMZN even with great numbers or it could spike some and then drop off just very hard to play especially with that Monster PE on AMZN. Apple at the breakout here IMHO is a safer bet, though I'd not be against keeping some mad money in AMZN because I agree the quarter will be massive and helped hughly by all the bad pre Christmas weather where people went online but again too Apple benefitted as their online sales this year and espcially on Black Friday soared.