Apparently Deros is a venture capitalist ... if he sees an opportunity to make more money, he's taking advantage of it. It's not like he's changing the pizza business model and if we get free shares of a spin-off company, that's even better for us
Like I said, follow-up PR is to be expected in the next few weeks. From PR:
"Mr. Deros stated that he is extremely excited about the merger and sees an opportunity to expand into to new business area providing a stronger potential for revenue and profits for Donini shareholders."