Yes you pretty much have it, except the personalization is professionally done. For me? I'll never be a customer. But for folks from my generation, the car told everyone who you were. For my kids, it's definitely the phone. RT personalization lets the phone tell folks who you are. A song talking about how kick butt the Packers are, to a romantic song singing your boyfriend's name, etc. It's a novel idea if executed properly.
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