ECGI- Envoy's Watt International To Re-Position Leading U.S. Building Products Manufacturer
Tuesday , November 30, 2004 08:30 ET
TORONTO, Nov 30, 2004 /PRNewswire-FirstCall via COMTEX/ --Watt International, a wholly- owned subsidiary of the Envoy Communications Group (NASDAQ: ECGI/TSX: ECG), today announced that it has been hired as Kroy Building Products Inc. agency of record to re-position Kroy's brand to align with the company's business strategy and goals. Kroy is one of the building product sectors leading manufacturers of vinyl and composite outdoor building products including fence, deck and railing.
"Builders and homeowners today are looking for alternatives to traditional, wood based building products," said David Plant, Director of Client Services, Watt International. "Watt's strategic branding and design expertise coupled with our knowledge of the builder, the building products market, and retail sector will help position Kroy as the leader in their industry. "
"The building sector continues to be very robust. Watt's ability to think strategically, assess the market and develop the insight required to successfully and effectively differentiate the Kroy brand from our competition is exactly what we're looking for to help us meet our customer's needs and business goals," said Kroy's President and CEO, Dave McCready. "In my six years of working with Watt, they've always delivered."
Watt has worked in the building products industry for over a decade, helping companies like Armstrong, Steelcase, Arxx and Boise HomePlate, strengthen their corporate identities and strategically position their brands for success.
Envoy is pleased to announce the launch of its newly designed web site and identity on Monday, December 6, 2004. New features such as the Q&A section will allow for increased lines of communication between Envoy and its shareholders. Envoy will update the Q&A weekly to ensure its shareholders are informed on the company's latest developments.
Envoy will defer earnings guidance for fiscal 2005 until some of the details of the pending acquisitions are officially announced on or before December 7, 2004.
About Watt International
Watt International Inc. (www.wattinternational.com) is one of the world's largest brand strategy and design consultancies, with offices in North America and the United Kingdom. Watt has applied its strategies to drive client profitability in more than two dozen industries, spanning 35 countries. Watt is a member of the Envoy Group of Companies (NASDAQ: ECGI/TSX: ECG).
About Envoy
Envoy Communications Group (NASDAQ: ECGI/TSX:ECG) is a marketing and international consumer and retail branding company with offices throughout North America and Europe. Combining strategy, creativity and innovation, Envoy's interconnected network of companies delivers business-building solutions to over 200 leading global brands and has successfully completed assignments in more than 40 countries around the world.
Cautionary Statement
Certain statements contained in this press release may constitute "forward-looking statements" within the meaning of Section 21E(i)(1) of the United States Securities Exchange Act of 1934. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause Envoy's actual results to be materially different from any future results expressed or implied by these statements. Such factors include the following: general economic and business conditions, changes in demand for Envoy's services, changes in competition, the ability of Envoy to integrate acquisitions or complete future acquisitions, interest rate fluctuations, currency exchange rate fluctuations, dependence upon and availability of qualified personnel and changes in government regulation. In light of these and other uncertainties, the forward-looking statements included in this press release should not be regarded as a representation by Envoy that Envoy's plans and objectives will be achieved.
SOURCE Watt International; Envoy Communications Group Inc.
Jennifer Brooks, Watt International, (416) 593-7254 ext. 221,
jbrooks@wattintl.com
(ECG. ECGI)
Copyright (C) 2004 PR Newswire. All rights reserved.
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