Although $222.00 is the best value, the average person only sees the short term, (i.e. what am I taking out of my pocket today, which is really why a monthly payment schedule works well in general as you already know. The item may cost 40,000.00 but the average person will say , well I can make payments of 200.00 a month over x number of years for that item. Same of course with Gamez. Though 222 is the best value most people would rather take out a little money today 18.50 rather than 222, even though 222 is the best value.
I think that at least in the short term say six months, if people could see the $15.37 or so (or say $16.00) it will be an eye catcher for the general population that could additionally buckle all the competition coupled with a consistent advertising campaign. We could then go back to 18.00 or 18.50 once we've cleared some ground.
What do you think????
thehope-