Replies to post #110438 on Winning Brands Corporation (WNBD)

[J-Rhino]

Start your research here:

The Eco Options brand was launched by The Home Depot Canada as a retail marketing strategy to direct consumers to best-in-class products that help improve the environment. The Eco Options label identifies the overall environmental preference of select products retailed at The Home Depot and acts as a continual resource to help consumers make better choices. Eco Options makes it easy to take the environment into consideration when shopping at The Home Depot.

The sourcing and qualifying of Eco Options products is an ongoing process. All Eco Options have a smaller impact on the environment than conventional products and/or provide a positive environmental change through their use. The Home Depot Canada will continue to search for products that 'raise the bar' in terms of environmental attributes.

Currently, products that receive the Eco Options designation must offer a clearly identifiable and easily communicated environmental attribute in at least one of the following areas:

* Energy Efficiency
* Improved Air Quality
* Improved Water Quality
* Recycled Content
* Reduced Toxicity
* Renewable Energy
* Sustainable Forestry
* Water Efficiency

To ensure that each Eco Options product has a smaller impact on the environment than conventional products and/or provides a positive environmental change through their use, suppliers must answer a series of detailed questions to determine whether or not their product can be accepted as an Eco Options product. The Home Depot will also work with suppliers to continually drive performance improvements throughout the supply chain.

[J-Rhino]

~enjoy~
Winning Colours Multi-Cleaner® Awarded Listing

by Home Depot Canada

Follows Successful Test Market by Division of World’s Largest Home Improvement Retailer



(Sept 5, 2006) Barrie, Ontario, Canada - Winning Brands Corporation (PINK SHEETS: WNBD) announces that The Home Depot Canada is awarding Winning Colours Multi-Cleaner® a national listing and qualification under Home Depot’s Eco Options program. The Home Depot (NYSE: HD) is the world's largest home improvement specialty retailer with 2,082 retail stores in all 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, 10 Canadian provinces and Mexico. Eco Options is an initiative by The Home Depot to give consumers fresh environmentally friendly product options for their home using products that improve energy and water efficiency, air quality, reduce toxicity for a healthier lifestyle and save money. Winning Colours Multi-Cleaner® is an advanced clean-up solution gaining attention from consumers and industry for its versatility and safety. Winning Colours Multi-Cleaner® converts oil based messes into simple clean-up with plain water amongst many uses. It will be carried by Home Depot Canada’s Paint Department but packaged with instructions for use in many household applications because of its kindness to skin and the environment. The decision by The Home Depot follows successful in-store market testing of Winning Colours Multi-Cleaner® across Canada.

[ChargnBull]

The information you seek is right on the company information page and product information pages.
Winning Brands Corporation is an environmental company. Its mission is to replace hazardous chemicals in widespread use with safer alternatives, with an initial focus on cleaning solutions. It accomplishes this by manufacturing advanced products in this category to give consumers positive choices - domestic and industrial.
These products combine unique performance characteristics that many consumer cleaning products have not been able to deliver previously. These formulations are proven in the marketplace to deliver performance and strength on the one hand yet are eco-responsible and human health & safety conscious on the other. This combination of traditionally opposite product characteristics is the foundation of Winning Brands’ commercial advantages due to the distinction that this provides. Historically, cleaning liquids have tended to be either strong or safe - one or the other - but not usually both. This distinction is particularly noteworthy in the field of Dry Cleaning where the company’s SMART™ Wet Cleaning Solutions are now helping that industry to phase out old fashioned solvents that have become a concern to health and safety professionals and governments.

[ActivClient]

duh....cause it says so on the bottle....hehehe...

[blink9]

I don't believe that it has been certified (EcoLogo or Green Seal) as eco-friendly, rather it is a better (i.e. greener) alternative to harsh chemical based stain removers/cleaners. I believe this is the basis of the "eco" label. I'm not implying that they use anything dangerous, just that it is uncertified most likely due to their lack of patent protection (interpret this as lack of divulging their formulation for others to copy).

In this link it would fall under may of the itemized points, for example: lesser of 2 evils.

http://www.npr.org/templates/story/story.php?storyId=16754919