I along with my whole family (wife and 5 kids) happen to like the smell. My wife actually loves the banana smell. Better than the smell is the results. I can't tell you how many tough stains I have gotten out of our clothes that nothing else I tried worked. I did a test about six months ago using three other stain removers including OxiClean to get some bad grass stains out of my 14 year olds jeans. I first used Winning Colours on one of the knees and 90% of the stain was removed. I then used the other three one at a time on the other knee and after all three were used, only about 50% of the stain was removed. I then used Winning Colours again and the stains on both knees were completely gone. This stuff IMO is by far the best stain remover on the market and it's ECO friendly and like I said before, IMO it smells good.