That makes no difference. If 100 people buy the stock before you, they have FRONTLOADED as far as you are concerned. Who cares if they bought the stock yesterday, last week, or 15 minutes earlier. Also, frontloading can start right BEFORE YOU, because, before they send the emails out, they may have very well already put their orders in for millions of shares. They may have clicked BUY a few seconds before the emails are sent out, and/or the blog announcement. Otherwise, why are they doing it? It order to buy the stock 300% up? That's a pretty naive thought.