no promotion until the company is ready is the best method. From my experience company's that build and then promote yield very handsome returns. Remember LFZA 3 years ago. It moved from 0.0001 to 0.48 in less than 2 months on news of successful merger/acquisition. There was no stock promotion until tangible deal emerged. In the case with USAU this is time to accumulate on dips and hold.