imho, the problem with mdfi and the greatest challenge to its future success lies within its technology and who their product is geared toward. it seems mostly geared toward the patient being able to maintain their own records, as opposed to providing a sophisticated method for hospitals and practitioners to manage and organize a patients records electronically. imho, insurers are not going to pay hundreds of dollars for a family to maintain their medical records electronically, when the hospitals and practitioners are maintaining them in that format. it's not cost efficient, and at $400 a year for a family, i doubt many families will bear the cost of such record keeping service for themselves. so, imho, the move is toward highly technological, but user-friendly devices and software platforms for hospitals and practitioners instead of trying to convince people to pay annual fees for electronic records for themselves. i can see why their sales dropped off so dramatically in the last quarter over last year, because of less reimbursements from insurers. it's not cost-effective. then, when you look at their platform for practitioners, it's far too basic imho and doesn't not give them the depth of technology that they need in a patient records and treatment electronic platform. all imho. i personally do not see that they will make the sales they need to reach their projections at all. i don't think they will get even close to those revenues with their current product and platform.
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