how about the fact the space went really cheap after they were household names and were not trying to market thier name and product to get to the household name level
but my geuss is the space was rented and not open for new customers to advertise on till the banks and ins companies didn't renew thier spaces
The general sport enthusiast that TV focuses on is the male, I don't see them getting a woody during a game seeing the Spongetech logo and going out to buy a car wash kit. Doesn't quite work that way.
do you think in Boston people sign up for Covidian because of the sign on the Green monster?