I have no doubt this is a viable business and can survive nicely as a private concern, just not on the multi, hundreds of millions of dollars level that some think is possible. M&M did enough advertising to give it some serious brand recognition and as a private business it could employ many people and be profitable. It could also be absorbed by a larger corp as a brand line, but with the suspected (2.75BB)number of OS, i doubt the individual share would be worth much
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