Ask Microsoft or IBM how much the legal title of monopolist has benefited them in the long run ? I would contend that neither of those companies were ever the same again, prestige and size wise. People generally hate Microsoft and are always looking for alternatives and IBM has only now just started to lose its big ogre status many decades on. Think how quickly everyone willingly jumped on the AMD bandwagon when they had a half-decent product and how quickly that turned into sales despite no real history or lineage in say Servers. You think that would have happened if Intel was seen as likeable or cool as say Apple or Google ? What is Google's motto, 'do no evil', and look how friggin big they are in their markets, virtually a monopoly yet who pips a squeak against them and their privacy violations I think are shocking ! Same for Apple who is i-this and i-that yet no-one really complains about them either despite their obvious stranglehold on many markets.
Perhaps there should be a negative line on the balance sheet that specifies 'Badwill' as a lot of it sure is generated when companies act like big schoolyard bullies throwing their weight around, no-one of fair mind likes to see that and people remember and store the hate just like they generally hate those that bullied them at school for a long time.
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