Well...that seems a little narrow -- what you're suggesting is to avoid looking at a company's competitors or issues in the industry so that one can have a wider view of where MMRF will fit, can claim, can avoid, etc...in the field. Do you really not look at pitfalls/barriers to entry/etc. of other companies when you're DDing a company? It would be great to know, for example, what MMRF has in place to avoid such potentially disastrous errors.
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