I agree, we have the magazine awareness campaign in November and the TV ad campaign in January/February and I truly believe that the 1.5m units (per month) initial projection will be obliterated as word of mouth and the awareness campaigns hit the major organisations and general public. I think the market penetration will be rapid and even the annual 30m units target highlighted in a an earlier post will be overshadowed. Add another 30m from Europe and 2m from Australia and 2010 could be the best year of our lives. I'm trying hard to keep my feet on the ground but I suppose the only reservation I have is, can they produce enough of the drug to compete with the demand I believe Cobroxin will deliver?
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