When J.D. descibes the product, he uses the word "revolutionary"... I know for as long as i have been going to places like walmart, lowes, home depot, etc., they all have had the same way of delivering or i should say "displaying" their goods to the consumer... Havn't seen much inovation in this area at all... I could see this mystery product catching on, especially if it allows a business to maximize the amount of items their stores can hold, as well as maximize the amount of people that can browse the store...