Replies to post #102204 on Winning Brands Corporation (WNBD)

[User-65225]

Winning Brands Prepares for First U.S. Grocery Chain Listing
Electronic Data Interchange Capability Plays Crucial Role

(June 8, 2009) Barrie, Ontario, Canada - Winning Brands Corporation (OTC: WNBD) (Frankfurt: WMU.F), manufacturer and marketer of eco-responsible cleaning solutions, including its popular new Winning Colours Stain Remover, announced today that it will begin sales of Winning Colours in its first U.S. grocery store chain this summer. “Further information about this breakthrough will be announced. We are informing shareholders about our preparation for this material development now because of its significance. It is important because the grocery chain partner will be the first U.S. chain retailer outside the home improvement sector to carry Winning Colours Stain Remover. The ability to penetrate many sectors with a single versatile product is the key feature of our business plan. The grocery sector reaches more people in the country than any other.” said CEO Eric Lehner.

The new listing, starting with 15% of a 600 store group, was aided by Winning Brands’ progress toward implementing EDI (Electronic Data Interchange). EDI permits Winning Brands to exchange purchase orders, invoices and shipping information directly between associated computers of participants rather than manually on either end. “With this new capability, Winning Brands can comply with administrative protocols of any large U.S. retailers that are not already served by a Winning Brands distributor, such as the grocery sector. EDI integration by Winning Brands will be completed in June 2009,” Mr. Lehner said.

There are some 50 well known grocery banners operated by multi-state store groups in the U.S. and together these groups operate approximately 35,000 supermarket locations with sales over $2 million each. “With the first retail chain in the grocery sector stepping forward to work with Winning Brands, we gain an additional way for Winning Colours Stain Remover to become a household name in America. Every American household has cleaning uses for Winning Colours Stain Remover and over 100 million shoppers go to supermarkets regularly to find basic household consumables,” Mr. Lehner said.

Winning Colours, beyond its extraordinary stain removing prowess, delivers enormous value as a multi-cleaner when diluted with water. “The strategic importance of this dual nature of Winning Colours is difficult to over-emphasize. Mainstream supermarkets are more value-conscious than ever. A single bottle of Winning Colours at a retail price of $9.95 easily equates to 10-20 bottles of conventional multi-cleaner. Winning Colours Stain Remover is so economical as a multi-cleaner that it qualifies as a value-leader for this category. As word spreads amongst consumers, Winning Colours is becoming the new favourite cleaner for many. The listing details of the new grocery retailer will be disclosed in concert with the first shipment of goods this summer,” Mr. Lehner concluded.

ABOUT WINNING BRANDS CORPORATION: Winning Brands Corporation is a manufacturer and marketer of eco-responsible cleaning solutions including its lead brand, Winning Colours Stain Remover. The innovative stain remover and multi-cleaner is targeted to become the world’s favourite stain removing solution because of its remarkable skin-friendliness, ease of use and versatility. Additional brands include KIND Laundry Products, CLEAN1 Spray, SMART Wet Cleaning Solutions and TrackMoist Dust Suppressant to conserve water.

Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. TrackMoist, KIND and CLEAN1 is a trademark of Niagara Mist Marketing Ltd., subsidiary of Winning Brands Corporation. Winning Colors/Winning Colours is a registered trademark of Niagara Mist Marketing Ltd. SMART is a trademark of Solvent Free Solutions Inc.

INVESTOR RELATIONS: E & E Communications
Paul Knopick [phone]
[e-mail]

[J-Rhino]

We have a few theories. One being Piggly Wiggly. WILL BE announced by Monday, 9/21, per PR.

[ActivClient]

No one knows "What National Grocery listing" will be announced. This calls for a Prediction Session. Any guesses out there?

[User-65225]

The USA grocery chain will be the first in the country. Although its their second "grocery" chain they've landed.

The other chain has 1000 locations in Australia and 4000 worldwide... The products are popping up in more and more of the 1000 Australian locations each month...

Winning Brands From North America Begins Sales at IGA Australia

Winning Colours Stain Remover Is First on the Shelf and Officially Launched

* Press Release
* Source: Winning Brands Corporation
* On Monday March 30, 2009, 3:12 pm EDT

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QUEENSLAND, AUSTRALIA--(MARKET WIRE)--Mar 30, 2009 -- Winning Brands Corporation (Other OTC:WNBD.PK - News) (Frankfurt:WMU.F - News) www.WinningBrands.ca reports that its breakthrough stain removing solution, Winning Colours Stain Remover, is now officially on the shelves and running in Australia's grocery sector. In a neck and neck race as to who would be first, Coco's Fresh Food Markets and IGA both have earned the praise of Winning Colours Australia Ambassador Kori Walsh. "The first bottles were delivered to Coco's Fresh Food Markets while IGA is also taking a leadership role; they both want Australians to find their own favourite uses for this intriguing new product from North America. Both teams are highly responsive to the needs of their consumers. I must say, I am pretty happy with the first week's results," Kori states enthusiastically.

In Australia, Winning Brands will focus initial sales development on the State of Queensland in order for Winning Colours Stain Remover to gain solid experience and feedback from consumers and retailers before going national. Of the current grocery partners, IGA already has the ability to carry the program across Australia in due course, where approximately 1,000 stores operate under that banner. (www.iga.net.au) Internationally, the IGA organization has approximately 4,000 stores including the United States and Canada amongst other countries. Winning Colours Stain Remover has also implemented an Australian national toll-free number for customer service purposes: 1 300 506 607.

In February 2009 Winning Brands announced that its second shipment of Winning Colours Stain Remover was leaving the U.S. for Australia to commence initial grocery store sales in Australia Q2 2009, however the participating grocers were not yet named. As of today, the project is ahead of schedule with product now on shelves in participating stores in the State of Queensland. Walsh confirms that even the February shipment of Winning Colours to Australia ended up being largely sold in advance despite having been doubled in size at the last moment before departure to approximately 2 tons of skids of mixed sizes. A 3rd shipment is now a matter of immediate priority. "We have 19 more IGA stores committed and awaiting the arrival of the 125ml bottle to round out the product mix between large and small sizes. Approximately 40 more stores will provide feedback regarding next steps in April," Kori states.

In Australia, the Manufacturer's Suggested Retail Price (MSRP) for the Winning Colours Stain Remover 909ml bottle, including tax, is AUD $16.95. This is an approximate transfer of the MSRP U.S. $9.95 + tax from the United States at prevailing rates of currency exchange; U.S. sales tax rates vary. This pricing enables Australians to enjoy Winning Colours Stain Remover at approximately the same value proposition as North American consumers. The fact that Winning Colours is a concentrated product means that it has become one of the world's most affordable high-quality cleaning products at a 10:1 rate of dilution with water, as well as being competitively priced within the stain removing sector where Winning Colours Stain Remover is used full-strength. The ability of Winning Colours Stain Remover to switch between being a concentrated stain remover and a diluted general purpose multi-cleaner has helped the product gain a devoted following in Canada and increasingly the USA.

Winning Colours Stain Remover is considered remarkable for its gentleness to skin and is winning acclaim from a wide range of consumers, both household and commercial, for its versatility. YouTube now carries a recently completed 4-minute Winning Colours Stain Remover highlight video designed for retailers in the hardware sector: http://www.youtube.com/watch?v=LNc5jDwFl_s. The basic message is relevant to a variety of other sectors because of Winning Colours' wide range of uses in other areas of the home and work.

Winning Brands is adopting a three stage approach to the Australian roll-out of Winning Colours Stain Remover to match the strategy deployed in North America; local first, then regional, followed by national when the supply chain issues are proven satisfactory. Winning Brands CEO Eric Lehner explains that this approach is more sustainable. "Explosive growth is great to talk about, but is not necessarily the most desirable form of expansion. Every normal human being and business organization does a better job when ramping-up up at a natural pace. Our view is that the developing pattern is the most important thing to evaluate. Are consumers satisfied? Are participating retailers experiencing repeat business and making money? Is our organization avoiding needless mistakes that can so easily be made in haste? If these conditions remain positive, then growth and continuous quality improvement will result -- it's as simple as that. Building an internationally favourite brand is worth a few years of dedicated effort to get it right. Our early stakeholders have seen the systematic approach. Now the world at large is interested, for which we are grateful. The Winning Colours phenomenon is becoming an emerging international success story," Lehner observes.

Australia, like the United States and Canada, has many channels of distribution and trade sectors for which Winning Colours Stain Remover is an excellent fit. "We are always carrying out market testing to see where the planted seed can grow well -- when the conditions are right, we proceed," says Lehner, adding, "Creativity at Winning Brands is just as important to our emerging success as the ability to be orderly in implementation. Many companies are primarily either creative or process driven, not usually both; we are equally at home with both approaches, but these two different kinds of thinking need to be applied appropriately. At the foundation of it all is financial discipline. Our orders for Winning Colours at the wholesale level last week were approximately $65,000 but we don't have 'typical' weeks yet, so we need to be careful. We've had less per week of course, and more in a given week, but the routine is not yet established for this emerging consumer favourite. If we retain an astute balance between developing creative strategies and managing them sensibly, then accelerated growth is likely. Eventually the six-figures per week will emerge as the new benchmark, and so on. Perhaps by that point we will be able to count Australians amongst our international shareholders too. We are already thinking of a suitable special welcome for our Australian friends when that happens."

Winning Colours Stain Remover is manufactured by Winning Brands' production subsidiary Niagara Mist Marketing Ltd. Production takes place at the Grand Rapids, Michigan facility of Surefil LLC and at Niagara Mist's Canadian facilities. The mission of Winning Brands is to replace hazardous chemicals in widespread use with safer alternatives. Other products manufactured by Winning Brands are used in professional garment care (SMART Wet Cleaning Solutions), household garment care (KIND Laundry Products), Marine applications (CLEAN1 Professional All Purpose Spray) and other sectors. In North America, Winning Colours Stain Remover is available in Canada's leading retailers and gaining ground in the USA. The goal of Winning Colours Stain Remover is to become North America's favourite stain removing product, and once this is achieved to become the world's favourite stain removing product.

Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; (iii) successfully market its products; and (iv) competitive factors and developments beyond the Company's control. Winning Colors®, Winning Colours® is a Registered Trademark of Niagara Mist Marketing Ltd. KIND(TM) and CLEAN1(TM) are trademarks of Niagara Mist Marketing Ltd. SMART(TM) is a trademark of Solvent Free Solutions Inc.

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Contact:

Information:
Winning Brands Corporation
Office Direct [phone]
Victoria Square Building
11 Victoria Street, Suite 220A
Barrie, Ontario, Canada L4N 6T3
[e-mail]
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Winning Colours Australia Pty Ltd
22 Marina Parade
Jacobs Well, QLD 4208
Telephone: [phone]
[e-mail]
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