I'll agree
while some might not like a somewhat constant dilution - one can see it generally relates to expansion (new retailers/distributors/countries) or marketing/advertising (which is supportive and expanding as well - reaching more people and sectors).
it's building a long-term business......
it's a slow process, but once achieved it is "very strong" - not a flash in the pan (here one day, potentially gone the next)
a lot of what WNBD is doing (while difficult and time consuming for Winning Colours - leading product) - will be much quicker and smoother once "brand" is achieved (for its other products) - people can associate with one product (its quality/abilities; the manufacturer, the distributors) and its other products can have "entry" because the supply lines are built and built strong.
unfortunately for us USA folks, people can see this in Barrie/Toronto surrounding areas, but we can't right now......
respect, trust and confidence of the products and company behind the products....
there are struggles, disappointments, setbacks when looking at it day to day from time to time; but if one sorta forgets about it; it sure seems the seed would become a sampling..and then a tree simply from the attention, passion and drive the WBC team displays.
there are trees in Canada.....and eventually these samplings in USA are going to become trees.....and that is when folks are going to look around and say...where did this come from? it's like it appeared out of nowhere..(to the masses)......lol
Australia another perfect example watching the stores pop up, now just on outside of Sydney....
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