The PRs put out are great IMO, unless what you want is superficial pump.
There are many pinky's making wild claims and getting all excited, if someone wants that.
They are in no position to put out numbers right now.
You get strait facts from their investor relations. If they wanted to concentrate on short term PPS they could do it, and it would be up. The fact that is not in their best interests means they are looking forward and interested more in the health of the company.