Power, just pulling from the PR there appears to be some interesting items to note for me....
1) This is the PEAK Antifreeze 300,,,,Peak is by no means a small company (IMO)
2) "Sarah Fisher has already competed in eight Indianapolis 500's, been voted "Most Popular Driver" four times in two separate Series (IndyCar and NASCAR), been awarded "Indy's Best & Brightest Leaders Under 40" and enters her second season as a team owner in 2009",,,,I take this as perhaps a warm-up (no pun intended) to maybe use her for possible marketing ??? the same way Danica Patrick is for godaddy.com ???? (IMO)
3) "Fisher has been a guest or profiled on a variety of national platforms such as, LIVE! with Regis & Kelly, The Tonight Show, The Daily Show with Jon Stewart, The Today Show, The Price is Right, Glamour, People and Forbes Magazine, to name a few.",,,,I will be honest, I have not heard of her, but I do not follow racing either, but apparently many have with the national appearances on shows she has done.
My brother races cars and is an avid fan in NY....I will ask him if I can get him over the weekend if he knows who she is and the rundown on her.
Lastly...."This weekend's race at Chicagoland Speedway will take place at 9 p.m. and be shown live on the Versus Network.",,,,not familiar with Versus, but has anyone heard of the network, this could be a big thing here ??
Just my opinion,
RP
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