I have looked at numerous popular Baby Specialty Stores to see which would fit the profile with the clues given in the PR, and found one that comes pretty close. Consumer reports lists BabiesRUs as well as buybuybabies.com as recommended sites for baby products. Buybuybabies.com has stores nationwide, including in several Midwestern states, as well as in the Northeastern states, including five in New York and three in New Jersey. But get this - Their parent chain is Bed Bath and Beyond which has 900 stores nationwide and has "visit our other sites buybuybabiescom" banner and link on the Bed Bath and Beyond website.
Read the PR and put the clues together -
At the retailer's request, the Company is not yet disclosing the name of the new customer, which will be conducting test sales in various stores, many in the Northeastern United States as well as one store in the Midwest.
This specialty baby products retailer sells merchandise through baby specialty stores nationwide and through its website, which garners more than 500,000 monthly visitors including 300,000 unique visitors per month.
This is all pure speculation of course. Until the company actually releases the name of the baby company, we will not know for sure which one it is.
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