LOL What I'm saying is, P and G's product is entirely different, as a whole, from what UTRM is going to introduce.
We're not just talking about the pumping mechanism, which OY licenses out. P and G's, intelliclean is a product that is mainstream, not one that hopefully fills a niche.
The IntelliClean system from Sonicare and Crest is an integrated sonic toothbrush and liquid toothpaste dispensing system. This system combines the patented Sonicare high-speed bristle motion with specially formulated liquid toothpaste from Crest. The push of a button delivers the toothpaste between teeth for noticeable results, including healthier gums, fresher breath and naturally whiter teeth.