"Everyone keeps talking about PR, this board is our PR."
Ok let's stop right there....
Press releases are necessary for investors, as this is a way for a company to explain how the business is doing--where they want to go--blah blah blah. Frankly, all PR's can be considered fluff until they start filing SEC reports---10k's, 8k's, etc etc on a regular basis. That's when they start building what's typically called "credibility".
Having read my opinion on the matter, let me go further to say that they need to be truthful, they need to show profitability and they need to provide a RETURN ON INVESTMENT for us shareholders. So unless they start building more credibility (by doing all three of the "above"), the SEC reports can be considered "fluff" too. After all, too much "fluff" can ruin a company/firm's CREDIBILITY.
I don't care if they own 10 wells or 1000 wells. I don't care if they plan to buy (or have bought) land in Tennessee to drill. I don't care what the geologist says. I don't even care if someone starts uttering rumors on the board---ALL I CARE ABOUT IS WHAT I MENTIONED ABOVE REGARDING TRUTHFULNESS, PROFITABILITY AND GIVING US SHAREHOLDERS A RETURN ON INVESTMENT. Once they start doing that on a regular basis, that's when I start taking their PR's (and SEC filings) seriously.
That's in my opinion. Feel free to respond with your opinion (of what I wrote above).
NOTE: A "PR" is typically called a "press release", so let's DROP that subject and MOVE on, folks.
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