I know one thing about the sponge I doubt that it will have a repeat customer base. It will be something like Pepsi clear. You will try it once to see how it works but once the soap runs out you will end up using dish washing soap again. Now BEHL will have a lot of repeat customers once you try it you will come back for more. You run out of oil once a week. The pigs and cows have to be fed a couple of times a day. lets not forget about the new emission laws that are getting tougher every day. What about the carbon credits this is a better company to be in.