Replies to post #180532 on NeoMedia Technologies, Inc (NEOM)

[naturalborninvestor]

NeoMedia Europe AG set to capitalise on Philippines burgeoning mobile market
Posted by Bena Roberts on Jul 23, 2009 11:21

http://www.gomonews.com/neomedia-europe-ag-set-to-capitalise-on-philippines-burgeoning-mobile-market/


MANILA / LONDON, July 22, 2009 – Today NeoMedia Europe AG is pleased to announce three further deals in the Philippines through their relationship with the Philippines’ leading mobile solutions specialist Omniprime Marketing, Inc.

NeoMedia aims to increase its presence in the Philippines, a country that boasts the highest per capita usage for text messaging in the world, via an exclusive deal with the country’s port operator in the Batangas Port. The pilot program is being pioneered in the Philippines’ Batangas Port. It initially involves printing real time terminal tickets with 2d bar codes and scanning the tickets to quantify the number of passengers embarking vessels in the port. The initial paper ticketing will be added with contactless 2d bar coded ATM cards issued by RCBC, a leading commercial bank in the Philippines and phased out in favor of scanned mobile tickets being sent directly to people’s phones. The system will then be rolled out to other ports in the Philippines.

On 15 July, through a collaboration between RCBC, Omniprime, and MRT-3, passengers will be allowed to tap their ATM cards with 2d bar codes when passing through turnstiles that automatically debit their E-Wallet bank accounts.

Whereas before passengers would use their cell-phones to buy train tickets, this development allows 2d bar coded paper tickets to be printed at Omniprime station booths for cash payments, added to which all these transactions can be traced by MRT management.

NeoMedia’s technology will also be used by Phoenix Petroleum’s 100 gas stations throughout the Philippines, allowing customers to make pre-paid purchases through their mobile phones and then pay at any of the country’s petrol stations receiving loyalty points for their purchases using the 2d bar code system.

Given the disparate and logistically difficult nature of an archipelago country such as the Philippines, and the challenges in developing internet infrastructure NeoMedia’s technology will enable Omniprime customers to use a pre paid credit system via GPRS on their mobile handsets. This creates the potential to develop customized calls to actions and reach new levels of customer relationship management.

“Working alongside Omniprime, as we have done for the past three years, we continue to further strengthen our foothold in this rapidly developing mobile market. NeoMedia’s technology is perfectly suited to the geography of a country such as the Philippines, and we’re looking forward to applying our services in more new and innovative ways,“ commented Dr. Christian Steinborn, CEO of NeoMedia Europe AG.


About NeoMedia Technologies
NeoMedia Technologies, Inc. (OTCBB: NEOM) is the global leader in mobile barcode scanning solutions. Our technology allows mobile devices with cameras to read 1D and 2D barcodes and provide “one click” access to mobile content. Combining this technology with advanced analytics and reporting capabilities revolutionizes the way advertisers market to mobile consumers. NeoMedia provides the infrastructure to make 2D camera barcode scanning and its associated commerce easy, universal, and reliable – worldwide. The company’s mobile phone technology, NeoReader, reads and transmits data from 1D and 2D barcodes to its intended destination. Our Code Management and Code Clearinghouse platforms create, connect, record, and transmit the transactions embedded in the 1D and 2D barcodes, like web-URLs, text messages (SMS), and telephone calls, ubiquitously and reliably. NeoMedia provides the industrial and carrier-grade infrastructure to enable reliable, scalable, and billable commerce.

About Omniprime
OMI Solutions (trade name of Omniprime Marketing, Inc.) is the Exclusive Distributor of NeoMedia Europe AG’s technology in the Philippines. It has also partnered with IATA travel agencies for airline ticketing and M-payments for package tours. It is presently servicing the SM Cinema ticketing in the Philippines nationwide. It has been a standing member of various organizations such as the European Chamber of Commerce of the Philippines, the IT Association of the Philippines (ITAP) that has certified Omniprime as a pioneer in the Philippines, and the European IT Service Center Foundation. The company is also recognized by the country’s Bureau of Internal Revenue (BIR) as an accredited provider of mobile ticketing services to generate official receipts for all virtual transactions. Omniprime has been a registered company with the Board of Investments (BOI) of the Department of Trade and Industry under Book I of Executive Order 226 as a new IT service firm in the field of payment infrastructure system with a pioneer status. To know more about Omniprime, please visit www.omniprime.net.

Contact:
Josephine Salm, Ballard Associates: [phone]




Looks like Neom recycles the same info several times through gomonews...lol. This one appears more detailed and official, though.
I like the corporate info on omniprime. Looks like there is more to come from this partnership...

[jonesieatl]

LOL, hang in there Banks ...

... the right R/S could make that happen ;)

How about this NEOM 'news' dissemination via non-pervasive or non-ubiquitous channels such as an individual blogger? While some folks claim things have changed at NeoMedia, e.g. no puff PRs etc, it really reminds me of the 'good ol' days' when leaky JJ selectively disseminated information.

I think it's really like I said the other day ... the same game , just different plays , with more or less the same group of people being targeted by the various gambits.

jonesie

p.s. Perhaps NeoMedia 'Press' should provide Bena with a better response to questions about her 'coverage' and unique/early access to info ... at least a better 'here's why we do it this way instead of a real PR' answer than 'what a load of nonsense' LOL.

[yellowjacket]

Me? $50 per share...so there! YJ.