Spongetech has a serious problem with the SpongeBob sponge. It's a competitor called O-Cel-O (Sponge made by 3M)
Given a choice, which sponge do you think kids and their parents will choose? A spongetech sponge with a very vague likeness of SpongeBob stamped into it and which runs out of soap in three baths, or a less expensive sponge made by 3M that looks just like SpongeBob? Viacom has licensed more companies than just Spongetech to make SpongeBob sponges.
O-Cell-O SpongeBob and Spongeholder -- Sponge made by 3M