You’re twisting/turning of the discussion duly noted doogdilinger. But I was responding to Concept One's relationship specifically as follows:
Your statement: "... As well if you don't call striking a deal with one of the fastest rising apparel & accessories in America a sign of the new value-driven results era underway at DUSS no prob..."
My reply: "... I don't care for the deal by the way it is being portrayed-- exaggerated
--5% is the bottom-line
--Set to begin September-ish-- No? ..."
It will take a lot of selling-- keeping in mind the state of the economy-- to bring numbers to the bottom line.
A sign of "New value-driven results era"? How about a sign of an emerging high-end apparel company re-trying to establish a market presence under distressed economic conditions?
Remember, historical ties/connections (impressive on the surface in their own right) culminated in a complete organizational overhaul the end of 2008/beginning of 2009-- not a complete failure, but certainly highlights the challenge/risk.
So they are re-emerging-- and the beginning results are reflected in the latest reports-- Concept One's impact will not be realized until the end of 2009.
Last 2 Q revs
1/31/2009 257,391 -vs- 145,976 1/31/08 = +76%
Impacting developments:
--Intro'd 2009 collection
4/30/2009 142,399 -vs- 129,430 4/30/08 = +10%
Impacting developments:
--Added 6 sales representatives
--New Marketing Strategy with Venture51
--SIA.09 SnowSports Trade Show
7/31/08 = 131,372
Impacting developments:
--Summer Collection
--Betty Bang alliance
--Moderately priced collection
So we've seen the impact to "developments" and will continue to see them.
DUSS at $0.045 trades at 3.79 x sales (PS ttm high considered > 10 and low < 1)
Industry Average (Apparel Footwear/Accessories) = PS 0.96
And we will see if the growth (QoQ) continues-- so concentrating on Concept One because a marketing company added them to a subjective list derived from objective filters is-- in part -- part of the exaggeration.
Momentum plays require rocket ship passengers-- no better way to get them onboard than by describing the wondrous far reaches of the universe and making it appear that the journey to the moon is a journey to the edge :-(