There always are many working behind the scenes of an "a-thon" and many ways to communicate prior to and during -- e-mailers (several) not withstanding... you seem to "always" point to the obvious ;-)
I don't care for the deal by the way it is being portrayed-- exaggerated :-(
--5% is the bottom-line --Set to begin September-ish-- No?
Track that back to now? Hurry up to buy because maybe at some point in the future 800k annual revs may increase by 10%?
The sign is there, but when is the timeframe to jump in?
Can't you see if any of these "signs" actually increase the bottom-line before jumping? (rhetorical question)
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