Sponge Bob will stand out more at an Xtramart than they will at Walmart (plus the per unit profit will probably be higher). They're pretty nice convenience stores, and there are a lot of them. In the same area that you'll find a single Walmart you'll find a dozen Xtramart's within a 20 mile radius.
Hopefully the placement is up by the register. Lots of impulse buys at convenience stores (I can hear the mom's "Oh that's cute, I'll bet the kids will love that"). No more fighting with the rug rats at bath time. The true meaning of convenience! I'm the father of a 5 year old who is allergic to soap and water, so I'll be buying a few myself.
Big Lug