well.. lots of reason. The main one being they are leveraged out the wassou. Heavy debt and most of the cost to pay for the satillete,launch and service had to be paid for by allowing discounted rates to those who will be using it for customers. It covers just america and there are others that are global already. Reminds me of SIRI in respect that it was a monster idea but they had to sell everything to get to the next level and by the time they did ...they werent siri anymore.