I put together what ended up being a really lengthy reply but then sudden my computer decided to shut down and do some updates. Now I am back on my linux computer lol. Anyways I think its great that to see another big volume day like today, it shows more and more people gaining interest and watching the stock. I think, most investors are older then the people who realize that MMA is beginning to gain a lot of momentum. And it is probably why half of us are up at night doing posting in the early am and why there is sometimes absolutely no noise during the early pm haha.
Anyways if you look at google trends for instance with just the ufc compared to baseball in general. http://www.google.com/trends?q=ufc%2C+baseball&ctab=0&geo=all&date=all&sort=0 You can see the amount of momentum that MMA is beginning to build in general and how over all baseball is beginning to taper off. Another nice thing to note is where the regions are that people are searching from. MMA in general is picking up a wide audience across the globe and I think over all once it reaches its peak, it will be an industry that brings in more money to the US than it takes out. I don't know how well you've been keeping up with whats going on and how the fans feel, but in general I get the impression that the UFC is over hyped, and the CEO is consistently aligning people against himself. I don't know if you read what MJAM just posted but I agree with that persons point of view. Its a growing industry and with out them boasting about the show with press releases or boasting about any of the good at all going on, and with investors being typically older in age, I believe we are catching one hell of a deal. They don't really see what we see but if they take look at the link that was posted, maybe they'll start catching the drift.