I hate to say it Kezzek, but you have convinced me of nothing. I don't agree with you even a little bit. I saw the MBT shoe as well and it is not a competitive brand.
If anything it reaffirms that footwearetc.com pays for advertising by promoting brands that will bring people to the footwearetc stores. I am not beyond the idea that footwearetc and the brands have a co-op agreements for advertising together.
I have seen footwearetc advertisements with Skins, MBT and Uggs. As for the featured brand thing, I still say its because MBT and Uggs are known names that will bring customers to their stores. Skins, however, is still mostly unheard of. If the Skins idea does end up working in time and starts bring in customers, it will be added to their featured list.
I must agree with faith, why are you so adamant on disproving anything remotely positive about Skins? Trying to be the other side of the coin and describing the financial situation for those new to SKNN in one thing, but this is a little ridiculous. It is almost a personal issue, like you have an axe to grind with Skins.