The ad says "best selection on line", not only selection. Perhaps I chose my word wrong with "exclusive". Should have used limited.
I see similar ads with Ugg and MBT other places. Are you suggesting those manufacturers are just promoting their shoes or is it footwearetc.com promoting their business by using those brands?
The fact is, Skins is still new and not a big money maker for footwearetc.com yet. Therefore, they do not show them as a featured shoe. Featured shoes are the ones that bring in the most money and customers because they are the most popular.
Why do they advertise on iHub? I can't answer that with certainty, but maybe it has something to do with ihub has a concentration of people who follow this company. Kind of like targeted demographic marketing. It's not like iHub is the ONLY place you hear of Skins. It just so happens to be where most of those paying attention to Skins congregate.