No, my contention is that footwearetc.com decided to spend their own money advertising footweaetc.com. They used the Skins shoes to promote themselves because it is a unique offering they have that can be found at few places, footwearetc.com happens to be one of them. Marketing 101 promote what you offer exclusively. It would be idiotic for footwearetc.com to promote Nike when every place on the planet offers Nike.
Also, why would Skins promote going to footwearetc.com to buy their shoes when Skins is coming soon with their own website to sell their shoes. Since Skins will get 100% of the revenue when bought on their site as opposed to only a percentage when bought on footweraetc.com, why on earth would Skins promote a soon to be competing website? Well, maybe not competing, but I'm sure they would rather you buy from their own website where they make more money on the sale. How smart would it be for McDonalds to advertise Burger King french fries?
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