Sorry, I don't buy that this is a footwear.com ad. Their website has promotions and they e-mail them all the time. I've never seen one for Skins. It's not even listed in their "Featured Brands" list.
Most of the ads at ihub are for financial services firms. I can see someone like Progressive using it as part of a huge marketing campaign (they are after all using national TV), but this is the only ad I've ever heard of from Skins.
So, sorry, but I find it very odd and not in a positive way.