Communication to the investment community is all important. An increasing shareholders base and pps only allows for more and more functional flexibility for his young entertainment company. Keeping the news fresh and exciting with additional concerts and film updates throughout the year will continue the momentum of his company.
Using twitter is a very effective way to communicate updates. I really like his approach. However, he has some major corporate developments to PR/announce soon(i.e. new website, new ticker, named talent, literary acquisition, co-production agreements, industry attachements, casting in the fall, etc, etc) The pps gains here will not be a one week wonder like most, rather a continual build out to the point where significant revenue is generated from concerts and significant potential and/or opportunities exist in films.
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