So here's what I know. The Interaction part of the company will be their first completeted SaaS program. Although this software is already for sale and for use, they will consider it completed and will move onto Ascend at the end of June.
Saying that they have a completed program is going to launch this company. This is their first complete program in 5 years.
So they have an outside commissions based salesforce. This will be immediately increased once the software is finished. More sales people = more sales = more profits.
Oh and about the time that they release the completition of the software, the TA is going to be ungagged and then reduction of shares completed will be announced.
See where I am going with this? OK so they announced AsendSkybox, hmmm more coming at the end of June. More PR.
Well now time for revenue/project sales to be released. OK, FTCH is really profitable as Interaction has a low Fixed cost and almost no/low variable costs.
So Franks $1.8 or 30 million shares quickly becomes $10 million by the end of June beginning of July.