Re SNDK Olympics advertising, they issued a press release on the topic last Thursday...
[Excerpt]
SanDisk Brand Advertising Campaign Goes Global Thursday August 12, 8:15 am ET
``Store Your World in Ours'' Campaign Highlights Important Role of Memory Cards in Consumer Electronics Devices
SUNNYVALE, Calif.--(BUSINESS WIRE)--Aug. 12, 2004--SanDisk® Corporation (Nasdaq:SNDK - News) today announced a new global advertising and brand-building campaign that is designed to increase user awareness and educate consumers about SanDisk's flash memory cards. The campaign, the company's first global advertising campaign, began in June with a combination of print, outdoor and online ads in North America, Europe and Asia, and includes the company's first television commercial that starts airing August 13, the opening day of the Athens 2004 Olympic Games.