Replies to post #16951 on Exobox Technologies Corp (EXBX)

[plunderingpete]

It's news like this that makes me long for the days of Robert "No Fluff" Dillon.

[islandtime]

"We will follow up on the tips with our proprietary data leak detection system and report back to those who have reported the issue," said Gary Leibowitz"


Brilliant sales move!..IMO...Can you see it?


Island :)

[lwest]

I'm trying to understand this PR, what are they saying? That they will detect some kind data leak at someones request for free and report it to the person who has asked for the request, if so, whats next?

[mozy-rama]

Great Job, Eagle1! I'm very excited with all the PRs out lately. In my opinion, something is definately happening. It may not look like it today, but I believe everything is being planned & deployed correctly to build a strong foundation. All it needs is a little more time. We are definately very close to launch.

"While the rise in social media has revealed new vulnerabilities in personal and company information, Exobox officials also believe that Web 2.0 channels can be used as tools to report suspected data leaks. In addition to the new Data Watchdog Facebook page, Exobox is using its corporate website and Twitter account, www.twitter.com/Exobox_Security, to inform executives, governance, compliance, and security professionals of issues that create data leaks, including gaps in business security policies, and how organizations can mitigate their risk for data leak exposure"

What is Web 2.0?
URL: http://www.infotoday.com/mls/mar07/Fichter.shtml

When you start to talk about marketing library products and services, the four P’s of marketing come to mind: product, pricing, promotion, and placement. Traditional marketing plans identified the product or service features that would satisfy the wants and needs of consumers, as well as the right price, the method of promotion, and the merchandizing or distribution. Many librarians focus their marketing energy and time around promotional activities including advertising, special events, publicity, and brand awareness. But in today’s world, marketing managers need to have Web 2.0 strategies and techniques as part of their library marketing plans.

Traditional marketing is a controlled process where messages are developed, crafted, and delivered by a PR person. With Web 2.0, this pyramid-of-influence model is being inverted online by peer-to-peer communication. Every employee is a trusted spokesperson about the library in the eyes of the customer. In fact, information from peers is highly trusted. Edelman’s Trust Barometer study found that for the first time in the U.S., trust in “a person like me” increased from 20 percent in 2003 to 68 percent today.1 Studies by Forrester, Intelliseek, and Compete also show similar trends with more than 50 percent of consumers turning to their peers and the information that they’re creating online to form their opinions.

Web 2.0 technologies are a disruptive force that’s changing the way that messages about products and brands are delivered and received. The rise of social media powered by Web 2.0 is a dramatic change for marketing just as the printing press was for communications. Wikipedia defines social media as “the online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other.”

Traditional marketing channels, by their very nature, were highly controlled, one-way messages—created by the library and directed at the consumer. With Web 2.0, you don’t control the message—everyone can create and shape the message. The nature of social media is profoundly different from standard channels such as print, radio, and TV. Web 2.0 channels might be better seen as marketing “engines” rather than “channels”—“engines” can energize and add power to your message and spread it in a viral fashion. “Word-of-mouth” marketing is amplified online where it’s easy to pass on a message to hundreds of contacts and friends around the world in a fraction of a second.


Seven Ways to Market via Web 2.0
1. Learn about social media. First and foremost, it is critical that library staff participate in and understand social media by learning about it firsthand. Efforts like the Learning 2.0 program (http://plcmcl2-about.blogspot.com) developed by Helene Blowers for the Public Library of Charlotte & Mecklenburg County are great ways to start to explore social software. Fundamentally, marketing in a Web 2.0 world requires us to think in both new and old ways at the same time.
YouTube, del.icio.us, Flickr, digg, MySpace, and Technorati are examples of new engines that you need to understand in order to effectively use them to reach your markets.

2. Create a Web 2.0 marketing plan. Web 2.0 marketing efforts can pop up organically and some may already be happening at your library. It is useful to step back and think strategically about where and how you’re going to commit your marketing resources online. Tap into the creativity of your staff and users to create a social media marketing plan. Look at your marketing, customer service, and Web site for natural opportunities and synergies for social media marketing.
Open your mind to radical new ideas that fit the nature of social media. For instance, let your audience create content on your site and pass it along. Try a photo captioner service where they (or you) can submit local photos, add captions, and then share links or send the new photo as a postcard to their friends. Or invite your passionate users to create promotional videos about your library, then use them on your local TV channels and post them online everywhere.

3. Participate! Join the conversation. Social media applications are two-way streets (as opposed to the old one-way messages of standard promotion). There are lots of ways to join in. You can add social tools and services (such as Weblogs, wikis, tagging, video blogs, etc.) to your library Web sites. Enable comments on blogs and allow users to contribute to wikis.
Instead of waiting for our audiences to come to our Web sites or blogs, we can join the conversation wherever it is—on users’ blogs, Web forums, MySpace, course Web sites, team rooms, wikis, etc. (Always respect the norms or conventions for communicating in a particular social medium.)
Discover where your target audiences hang out online and join them. Create a MySpace or Facebook profile for your library like Topeka and Shawnee County (Kan.) Public Library has. (It boasts 1,135 friends!) Build a profile and offer content and services that attract links, contacts, and friends. If your users spend time on Wikipedia, add or improve your library’s entry.

4. Be remarkable. Have something interesting to offer your viewers that they can use, bookmark, and share on- or offline. Social media is a form of viral marketing. Interesting ideas and content get passed along rapidly. Make sure that adding fresh content is a priority whether it’s a new booklist, podcast of an author reading, quirky facts about your community, or a background piece on an upcoming city or organization event.

5. Help your library content travel. Encourage visitors to bookmark and tag your content with a click of a button by posting bookmark buttons on your site. (See samples below.) This can actually be a serious technical challenge for some library sites. It’s important to choose the right content management software so that your Web pages have permanent URLs. Some library search results pages cannot be bookmarked easily; some not at all.
Allow users to repost booklists, book reviews, photos, podcasts, or videos on their own sites.
Creating widgets and toolbars can help keep your library information wherever the users are. John Blyberg developed Go-Go-Google Gadget, which patrons can add to their personal Web pages. Below you can see some downloadable library toolbars.
Post your content on sites like Flickr and YouTube where it’s easy for users to find and share it.
Syndicate everything you can that your audience will find useful. Slice and dice your content for dozens of specialized audiences. Spread the word about what your library has. Make newsfeeds for new materials such as books, DVDs, talking books, and video feeds. Create newsfeeds for your blogs,
blog comments, popular pages, and books just returned. Several libraries have created lists of new books by topic.

6. Be part of the multimedia wave. With more than 100 million video downloads per day, YouTube is too big a marketing opportunity to overlook. Create short videos and post them to YouTube and other video-sharing sites.
Look at creating podcasts. Programs that you’re already doing (story times, book discussions, guest speakers) often lend themselves to being recorded as podcasts. Be sure to set up newsfeeds for releases of audio and video content so your audience can opt in and be notified of new releases.

7. Monitor engagement and learn as you go. Evaluating social media marketing is different than just counting Web site usage or circulation numbers. You want to measure how well your library is doing at engaging the public via social media. And you should measure both the amount and the intensity of the engagement.
Here are some examples of what you need to monitor: How many blog readers do you have? How many comments are posted by how many different visitors? How many people mention your library on their blogs, and how often? Are search engine results predominantly positive or negative? Is your content bookmarked in social bookmarking sites? How many friends and contacts do you have on your profile in social networking sites? How many comments or scrapbook entries are you receiving? How many visitors contribute content to your site (videos, photos, documents, wiki entries)?


Sorry.. this is an old article from 2007, so there's no mention of utilizing Facebook or Twitter, but you get the idea. =) WoW!