Chinese Academy of Science’s Prof. & Chief Scientist, Institute of Computing Technology, Wen Gao: “World Standards Will Come from China”. . . p. 226 The Audio Video coding Standard (AVS) is being closely watched by equipment manufacturers. Why? Because it is China, which boasts an enormous market, playing a central role in designing this specification that involves video compression. Applications of AVS broadly range from broadcasting and optical disks to mobile phones. The first step is to work towards practical application in digital satellite broadcasting by 2005. Dr. Wen Gao, a key figure behind the standard’s design, explains why AVS came about.
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