Ghetto, I scouted BBI for a while but the fact is, they are losing cash and have never really generated great cash flow even when their business was not declining. Their new business will lose money for a while just as Netflix had to when it first started up. There could some sort of play with VIA selling off their BBI shares and BBI's special dividend, though.
BTW, how do you feel about NFLX? At what price is it a bargain?