Tina....here's a repost of their products from earlier....check it out...they have a wide range....and Obama is going to try and expand medical care to all Americans...checks this line up out....STELLAR!!.....BRIG
Here's some of their products....interesting.....as sales go up they have a nice array of products to offer
P-60 The P60 UBM, Paradigm's premiere product, has evolved to compete with the major UBM players in the industry. The first phase of the new database management software has been released to several domestic and international customers with positive feedback. We have also received additional feedback on enhancements for the next phase.
Software As mentioned earlier, addition of a key engineer to monitor all software changes and updates is vital to the on-going success of this product.
The P-60 is now beginning to catch on in the international market and with the addition of new independent sales representatives; the future is much brighter than 2-3 month’s ago.
OPPORTUNITY: There is a short window of opportunity for Paradigm, (or one of our competitors) to develop a compact version of the P-60. We have initial work completed, but lack resources to complete this very important project. The goal is to develop a smaller, mobile unit utilizing the same technology, transducers and probes and software, but contained in a smaller package. We estimate this could be sold for approximately $20,000. This would open up many new markets including, optometry, military field operations, ophthalmic practices with multiple sites, etc. We estimate this project o be completed within 90-120 days.
PERG The PERG represents a tremendous opportunity for Paradigm Medical, but only if we are financially capable of maintaining our working relationship with our supplier. It is also critically important to be able to provide both marketing and field sales support for this vital product. Attendance at Key Meetings is critical! The relationship between LACE, (supplier) and Paradigm is currently very compromised and requires immediate attention by both parties in order to continue on. A strong commitment by Paradigm to its sales and marketing efforts is necessary and to accomplish this, additional working capital is vitally important. Note: After the P-60, the PERG offers Paradigm its greatest profit margin.
Blood Flow Analyzer (BFA) – The Blood flow Analyzer is the only product in the industry that can provide diagnostic information based on ocular blood flow to the eye. With the proper marketing, development of a software database for storage of patient data, and a reduction in tip price, this product could double in sales in 2009. Items to address in 2009:
Software: (upgrade by end of qtr 1)
Tips: develop plans to build in-house totally
Important: Due to new CPT Code, clinical validation studies will need to be initiated immediately in at least two sites. I have located sites, but will need working capital to begin process. This work is necessary to move newly assigned BFA CPT Code from a class III position, (investigational, no reimbursement), to a class I, (reimbursable) classification. Because of our strong relationship with the Optometric Leaders, this could be a total resurrection of this now rather dormant product and result in considerable growth for this product and related accessories, (tips).
LD-400 The LD400 continues to be our best selling device, (units) in the international market. This price leader in the international market coupled with the accuracy of the kinetic fixation keeps the device selling at high quantities. It is necessary to move this product forward in its development if we plan to continue selling it. We have lost any competitive edge we previously had even in the less technologically advanced countries. We will see a decline in sales in 2009 if we do not redesign this product to include a USB port, eliminate the floppy drive, and give the chassis a new, smaller, modern look. In addition to the device redesign it will be necessary to program the Advanced FieldView software to work with Windows Vista. Pricing will be addressed immediately.
P-2000 – The P2000 A-Scan is a piece that can be offered when our P60 UBM customers are asking for an A-Scan to complement the B-Scan and ultrasound capabilities of the UBM. Since our P45 UBM had an integrated A-scan many customers ask if we sell one. This gives us the opportunity to bundle this in with the sale of the P60 UBM.
P-2200 – The P2200 Pachymeter is a device that has not been one of our best selling products to date. With the multitude of pachymeters in the market it makes it difficult to compete with the handheld models. With so many pachymeters in the market it is difficult to differentiate our product from the many others in the industry.
P-2500 – The P2500 A-Scan/Pachymeter combination is our best selling device out of the MEDA line. Sonomed also has a combination unit that has similar features but outside of that there are very few players in the market that offer these features. If we can start to assemble these products in the US and market them as US made products I think we could see an increase in sales in 2009.
P-37-II – The P37II has been gaining momentum in the international market. It is a modern looking device that captures great images. The only down fall to this device is the lack of data storage. The machine will only hold 8 images and when turned off the images are lost. We need to develop a database management component or we will not sustain sales. This is critical that we start development in order to offer our existing customer base a solution so they do not drop our product and purchase from the many competitors in the industry.
Final note on the MEDA account: We currently are in serious arrears to them for unpaid purchases. We are not able to continue to offer their products if we are unable to have them shipped. Our balance owed to them is in excess of $100,000. We may be forced to look elsewhere for these and other similar products.
LD-700 – (Tinsley Corp, UK supplier) The LD700 seems to be attractive to areas of the international market that have a high number of optometrists with limited amount of space. The device is attractive to those doctors because they can offer perimetry exams without having a full field machine. Additional training for the sales force and a go to market strategy will help excel sales in 2009. In the domestic market, the LD 700 has not been given a very good effort. If allowed to continue to carry this product in the US, much more effort will be taken with our new sales reps.
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