It appears in the plans
after mentioning the australia connection...the following paragraphs is press release were
Winning Brands Senior Vice President Lorne Kelly remarks that the grocery sector is not entirely off limits in North America either. "To be frank, we are being steady and careful to manage the channels of distribution. We want our existing business partners to do well financially. This means that we will strike the right balance between store types and sectors. The end point has to be that it is easy for a consumer in North America to find Winning Colours Stain Remover in every town with a population of 2,500 and up. Grocery and convenience stores will have a role to play in this mix. Also, there are specialty grocers who would like an eco-responsible product that is more than just another green product. The green category is becoming blurred these days because 'green' products are increasingly similar in name and appearance".
Lehner states that it is the inherent position of Winning Brands to be eco-responsible, but that it is not sufficient for long term success. "Today, this is a fact of life. There will soon be few if any products left that are not environmental. That's not a distinguishing characteristic which is going to last very long - it's already lacking distinction. We are already ahead of the curve by being 'post-environmental'. We prefer building our brands on the basis of distinctions that are enduring. If everyone is some shade of green, that's not very interesting. We are eco on the inside and a full spectrum of possibilities on the outside"
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About month later, they talk about automotive industry (like NAPA, PepBoys, Hires, Autozone to name a few in my opinion) as a potential opening - which with Nascar advertisement and other automotive involvement, isn't out of the question or equation.
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