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deerfield

03/28/09 2:07 PM

#70838 RE: deerfield #70837

Furthermore,

If a potential investor did the DD on WB and saw all the PRs, and looked at the volume the company says it is doing, it would appear that the product does not sell that well, if after all that business the company does less than 1MM/yr.
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User-65225

03/28/09 2:41 PM

#70850 RE: deerfield #70837

DF, the "phases" are more like a milestones that gives you an idea of what they've DONE the past year, not what they are about to do.

IMO many of the earlier deals (2006) might have been mismanaged with very little marketing, training, etc. Probably due to lack of funding and work force... Its pretty clear that they've been doing things RIGHT since late 2007 and about to expand significantly...

To give you an idea of why sales are the way they are... a little over 1 year ago they placed a rack in 100 Canadian Home Depot locations. With a 2 bottle per day average (my guess) this comes to $292,000 per year and IMO this WAS our best "daily volume" account, due to the presence in the store (racks).

Now do the same math for an expansion into the USA (2270 locations). This comes to $6,628,400 per year... IMO we could average much higher than 2 bot/day in the USA. 22,000,000 people visit HD each WEEK. Its the 2nd largest retailer.

2 bottle per day average in 1650 Lowes comes to $4,818,000 per year and IMO we could do this WITHOUT a rack. This could be reached with 14,000,000 Lowes customers per week walking by the product... Add in a display rack, sweepstakes, commercials, etc and this SINGLE deal could be worth $10,000,000+ (4-5 bot/day) over time.

Then you have Orgill working on 6000 accounts and HHH working on 1000... Then theres the cruise industry and the Australian grocer, etc... Are you aware of our lead competitor and how they sell 9 figures per year pushing TOXIC chems (Goof Off was recently banned in CA)? WC is placed RIGHT NEXT TO THEM at every store and employees claim that WC works MUCH better... WC also has MANY more uses. You cant removes stains with Goof Off.

If we ran to a $35,000,000 market cap last year, how high could it go with a few major events unfolding?

Are stocks valued based on the past or future potential?

Enjoy your weekend
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doogdilinger

03/29/09 6:34 PM

#70982 RE: deerfield #70837

deerfield if you read my report closely you'd have caught the part where I said that all of the WNBD executives agreed that the entire year of 2008 was a year of establishing a foothold into several Canadian retailers not driving revenues...well to be clear...this is exactly what I posted on the subject verbatim:

"As far as the 2008 numbers go everyone assembled at the table agreed that the entire year of 2008 was about establishing long term relationships with all the retailers now in their stable...& therefore the focus from 2008 was about securing multiple long term relationships/contract commitments with all the retailers they've already secured & therefore the sales figures from last year would be nowhere near as high as the sales figures from this year."

So I did ask him about last years numbers deerfield...in fact I asked everyone assembled at the table...& they all agreed that this years numbers would blow last years numbers away because all the work they did last year in establishing/gaining a foothold in all the retailers now in their stable are all happy customers & are all re-ordering product this year...& that obviously doesn't take into account how all the new retailers WNBD is & will be signing on in 2009 will effect their constantly evolving growth/numbers from here right!

Just a matter of a few more material driven results PR's arriving & CEO Eric deciding how best to provide the next levels of transparency to the street which will then fully validate their present level of growth in not only 2009 but far beyond glty.