DF, the "phases" are more like a milestones that gives you an idea of what they've DONE the past year, not what they are about to do.
IMO many of the earlier deals (2006) might have been mismanaged with very little marketing, training, etc. Probably due to lack of funding and work force... Its pretty clear that they've been doing things RIGHT since late 2007 and about to expand significantly...
To give you an idea of why sales are the way they are... a little over 1 year ago they placed a rack in 100 Canadian Home Depot locations. With a 2 bottle per day average (my guess) this comes to $292,000 per year and IMO this WAS our best "daily volume" account, due to the presence in the store (racks).
Now do the same math for an expansion into the USA (2270 locations). This comes to $6,628,400 per year... IMO we could average much higher than 2 bot/day in the USA. 22,000,000 people visit HD each WEEK. Its the 2nd largest retailer.
2 bottle per day average in 1650 Lowes comes to $4,818,000 per year and IMO we could do this WITHOUT a rack. This could be reached with 14,000,000 Lowes customers per week walking by the product... Add in a display rack, sweepstakes, commercials, etc and this SINGLE deal could be worth $10,000,000+ (4-5 bot/day) over time.
Then you have Orgill working on 6000 accounts and HHH working on 1000... Then theres the cruise industry and the Australian grocer, etc... Are you aware of our lead competitor and how they sell 9 figures per year pushing TOXIC chems (Goof Off was recently banned in CA)? WC is placed RIGHT NEXT TO THEM at every store and employees claim that WC works MUCH better... WC also has MANY more uses. You cant removes stains with Goof Off.
If we ran to a $35,000,000 market cap last year, how high could it go with a few major events unfolding?
Are stocks valued based on the past or future potential?
Enjoy your weekend