have to agree there....rush started the snapple craze before howard....howard has made alot of companies money...trimspa....vermont teddybear....but snapple credit goes to rush
a.) they both pitched snapple at the same time b.) this was 10-15 years ago and Howards audience was substantially larger than Rush's
A web search with the words "snapple advertising history" brings up a bunch of articles attributing snapple success to Howard but you do see Rush's name mentioned to in some.