Thomas Curwen (Publicis) & Matthew White (Channel 4) on Mobile Marketing
At the 3:40 minute mark, Thomas Curwen - Publicis Chief Developer briefly discusses 2D codes and mentions NeoMedia, Gavitec, and the Mobile Codes Consortium.
"We're working with HP, NeoMedia, Gavitec, Telephonica, KPN & Nokia...to take off in 2009...and it will become really big." Thomas Curwen
"He also hinted that the company is close to deals to embed the technology in handsets, although it appeared this might be more likely to happen in US markets first."
Nokia:
"McCready also claimed that Nokia's existing reader is "rubbish", and that the manufaturer is looking at how it will go forward in this area."
Customers:
"We now have a complete suite of end to end products in this area, and have two customers about to deploy our complete suite."