Hypster.com is a top 10,000 site that reaches over 396K monthly people, of which 261K (66%) are in the U.S. The site appeals to a teen, African American and Hispanic, primarily female group. The typical visitor frequents urbanchat.com, visits mp3.com, and shops at drjays.com.
Monthly Traffic Page Views Per Month US- 11,735,037 GLOBAL- 15,099,681
This quote comes from an e-mail posted above: "If you understand the online ad model this transalates into inventory that the company can sell. The site will maintain 3 ad positions and going rate for music related sites is $12-15 per 1000 page views. Even at $10 CPM 1,000,000 page views in a month on a growing scale translates into potential inventory of $30,000 USD in advertising for the preceeding month."
If the above stats are correct and we're picking up more than 15M pageviews per month, Mike is raking in a pretty good bit of $$ without a lot of overhead or debt. Don't blame me if I feel optimistic even though the pps isn't doing much right now.
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