You can watch them free on the internet. Depending on the movie, it may or may not be illegal to download them; and some companies have agreements with websites to allow viewing online. It's a complicated issue, but definitely a trend that is not going away regardless of the legal issues some potentially face. The demand for free information and entertainment is just too great to stop, and on the plus side it does usually result in the companies making more money down the road, at least music companies and the artists themselves.
For a company like CMLT, it could be disastrous, though since they still have yet to make any money according to the 10-q.