SRVY up most on NAZ- $18+ LOL - their data uses to "make critical business decisions" - when's the lockup over???
Greenfield Online IPO prices at low end of range (SRVY) 13.00: Greenfield Online prices its IPO at $13, at the low end of the expected $13-$15 range. The co is a provider of Internet survey services to the marketing research industry. The co actively manages the Greenfield Online panel, an Internet-based panel of 1.7 mln individuals who participate in its surveys allowing it to compile diverse, demographically representative survey data. Its clients use the survey data to make critical business decisions. The co says Internet survey solutions are faster, more efficient and more cost-effective for collecting high quality marketing research data than telephone, direct-mail etc.... The co is small, but profitable and growing revenue briskly. Sales in 2003 were $25.9 mln, up 74% yoy. At the offering price, the co's $214 mln market cap is 8.3x sales. The valuation may have been a factor in the poor pricing. Also, only 2 customers accounted for 25% of sales last year. Also, other polling stocks have been out of favor. Harris Interactive (HPOL 6.76) is near a new 52-wk low and Opinion Research (ORCI 6.83) has been flat... This is a 5 mln share deal, led by Lehman and begins trading this morning.
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