The company sells the Thermofocus to the Retailers for $60. ASFX pays $30 to Tecnimed for each unit. The company indicated in IBOX's slideshow they make $26 NET profit. It really doesn't matter what the retailers sell the product for. Only thing that matters is what ASFX as the wholesaler sells to the retailers and the profit which is 43% NET. VERY NICE IMO.
Market Data 
Markets 
AI
